Visions

Ariana Grande

This project is a mock branding system for singer/songwriter, Ariana Grande for an album I titled, 'Visions'. With the rise of nostalgia for Y2K fashion and aesthetic, I was inspired by my own experiences as a child who grew up in this. I rememered the colors, the visuals and typography that was present back then and I wanted to take on my approach to it. My love for Ms. Ariana Grande is strong and I wanted to develop a mock album to reflect my design style and passion for music. I used typefaces that I felt were reminiscent of the Y2K era and designed them to provide a futuristic but, nostalgic feel to them. Overall, I came up with a cohesive and accurate depiction of what I think Ariana Grande would release.