As part of Spring/Summer 2021 NYFW I was tasked to scout, art direct and photograph individuals that embodied their ‘Gentle Campaign’, a marketing campaign that promoted their optical collection. Gentle Monster, a luxury eyewear brand based in South Korea, is rapidly and expanding their clientele and this project was one of those initiatives.
The deliverables were shot on an iPhone to maintain the consistency to their other social posts. The result are an engaging, diverse and lively set of photos that visually communicate the spirit of both New York City and Gentle Monster.
The deliverables were shot on an iPhone to maintain the consistency to their other social posts. The result are an engaging, diverse and lively set of photos that visually communicate the spirit of both New York City and Gentle Monster.