Colourpop x Euphoria

A mockup makeup collaboration

I've always had an affinity towards teenage television series, especially when it included raw and authentic life storylines. Euphoria by HBO is one of my favorite television series and when I watched it, I became obsessed with their psychedelic visuals and glamorous makeup. I resonated with the characters and their choice to express themselves through their appearances. The show is notorious for the characters' bold and bright makeup and I was shocked when I found out the show had never collaborated with a makeup brand.

This project is a creative exploration of a collaboration between Euphoria and Colourpop Cosmetics. I chose Colourpop Cosmetics because I strongly believe in the brand's value for providing affordable, quality and vegan products to their consumer base. Some of their current cosmetics collaborations include names such as: Animal Crossing, Mulan and even Sailor Moon! The brand is not afraid of innovation and creativity, I understand that Euphoria’s demographic is younger generations and they are not afraid to buy products that challenge the norm. Overall, the result is five highly contrasted eyeshadow palettes that cater towards each individual character and unique personality.