There's a challenge in making a moisturizer feel like more than a moisturizer — getting someone to feel the cream before they've touched it. That was the job with La Mer's Soft Cream launch: pull the ingredient story out of the lab and into something you could almost smell through the screen. Warm, tactile color. Unhurried edits. Letting the product breathe across film, social, and print instead of shouting over it.
Role: Art & Color Direction, Video Editing, Digital/Social/Print Asset Development
